PPC Advertising
Maximize Your Reach with PPC Advertising
PPC (Pay-Per-Click)
Being at the top of the list when someone searches for you online is always great.
When you need more, turn to PPC.
Research
We do a lot of research before we begin your campaigns, including analyzing your competitors. In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy!
Strategy
You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.
We will provide you with a comprehensive paid strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.
Measurement and Key Performance Indicators
No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful key performance indicators (KPI).
Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. It’s not the 1960s anymore – we know when advertising works!
Campaign Setup and Execution
We deliver more than just a list of words! Before we launch, we use sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for. We make sure that your landing pages are relevant and deliver the best consumer experience. Most importantly, we ensure that you delivered matches what someone is searching for at the right time and in the right environement.