PPC Advertising
Paid Search Engineered for Acquisition Cost, Not Just Clicks
Pay-per-click advertising isn’t about buying traffic—it’s about engineering customer acquisition systems that deliver qualified leads at predictable costs. We build PPC campaigns that treat ad spend as strategic investment with measurable return, not marketing expense.
Unlike agencies that optimize for clicks and impressions, we engineer campaigns around your actual customer acquisition economics and competitive positioning in auction markets.
Why Most PPC Campaigns Waste Money
Agencies Optimize for the Wrong Metrics
Other PPC managers celebrate high click-through rates and low cost-per-click while your actual cost per customer acquisition spirals upward. We optimize for business outcomes: qualified leads at sustainable acquisition costs.
Generic Campaign Structures Ignore Market Reality
Cookie-cutter campaign templates don’t account for how your specific market behaves, what your competitors bid, or where your business has genuine competitive advantages worth promoting.
No Integration with Broader Strategy
PPC campaigns that aren’t aligned with your SEO positioning, website conversion strategy, and sales process waste budget fighting against your own ecosystem instead of amplifying it.
Our PPC Development Process
Market Intelligence & Competitive Auction Analysis
Before spending a dollar on ads, we analyze the competitive landscape in your paid search auctions. This intelligence determines where you can acquire customers efficiently and where you’re fighting losing economic battles.
Strategic assessment includes:
- Which competitors are actively bidding (and approximately how much they’re spending)
- What auction dynamics look like for high-intent search terms in your market
- Where gaps exist between search intent and competitor ad messaging
- Geographic and temporal patterns that reveal optimization opportunities
- Your realistic position in the competitive hierarchy for different search categories
This analysis determines budget allocation, targeting strategy, and expected acquisition costs.
Campaign Architecture & Targeting Strategy
We build campaign structures that allow precise control over budget allocation, messaging alignment, and performance optimization across different market segments.
Strategic campaign design:
- Separate campaigns for different product/service categories with distinct economics
- Geographic targeting based on market density and competitive intensity
- Dayparting optimization when customer search behavior shows clear patterns
- Device-specific strategies for mobile versus desktop conversion differences
- Audience layering that combines search intent with demographic and behavioral signals
- Negative keyword strategies that eliminate wasteful spend on low-intent traffic
Bid Strategy & Budget Allocation
We manage bids based on actual conversion economics, not automated algorithms that optimize for Google’s revenue. Your budget gets allocated where it generates qualified customer acquisition at sustainable costs.
Strategic bid management:
- Target CPA (cost per acquisition) aligned with your customer lifetime value economics
- Budget allocation weighted toward high-performing segments, not even distribution
- Bid adjustments based on device, location, time, and audience performance
- Competitive positioning decisions—when to outbid competitors and when to let them waste money
- Seasonal and promotional calendar integration
Customer Intent Mapping
We engineer campaign structures around actual customer search behavior and buying journey stages—not just keyword volume or broad match suggestions from Google.
Intent analysis covers:
- High-intent commercial queries indicating immediate buying readiness
- Research-phase queries where education and positioning matter most
- Competitor comparison searches where direct differentiation drives conversions
- Geographic modifiers that indicate local service intent
- Problem-focused queries versus solution-aware searches
Different intent levels require different messaging, landing experiences, and conversion strategies.
Ad Copy & Landing Page Engineering
Your ad copy and landing page combination must deliver on the promise of the search query while differentiating from competitors in the same auction. We engineer messaging that converts qualified traffic efficiently.
Conversion engineering includes:
- Ad copy variations testing different value propositions and differentiation angles
- Landing page alignment ensuring message continuity from search to conversion
- Trust signals and credibility markers appropriate for your market position
- Clear conversion paths with friction removed from high-intent traffic
- Mobile optimization for touch-based interaction patterns
- Load speed optimization (slow landing pages waste ad spend)
Performance Analysis & Continuous Optimization
PPC requires constant adaptation as competitors adjust strategies, seasonal patterns emerge, and market conditions evolve. We continuously optimize based on actual conversion and cost data.
Ongoing optimization includes:
- Conversion tracking verification and funnel analysis
- Search term review to identify new opportunities and wasteful spend
- Ad performance testing and iteration
- Landing page conversion rate optimization
- Competitor monitoring and strategic response
- Budget reallocation based on actual ROI by segment
- Quality Score improvement for reduced costs and better positioning
PPC Management Packages
PPC Strategy & Setup
Comprehensive campaign development for businesses launching paid search or rebuilding wasteful existing campaigns.
What’s included:
- Competitive auction analysis and market intelligence
- Complete campaign architecture design
- Keyword research and negative keyword strategy
- Ad copy development (multiple variations per ad group)
- Landing page audit and optimization recommendations
- Conversion tracking implementation
- Initial bid strategy and budget allocation plan
- 30 days of management and optimization included
Ideal for: Businesses launching PPC for the first time, companies rebuilding failed campaigns, organizations entering new markets
Professional PPC Management
Ongoing campaign management for businesses with proven PPC campaigns that need expert optimization and competitive monitoring.
Monthly management includes:
- Continuous bid optimization and budget allocation
- Search term analysis and negative keyword additions
- Ad copy testing and iteration
- Performance reporting with strategic insights
- Conversion tracking verification
- Competitive monitoring and response
- Landing page performance analysis
Management fee structure: a monthly base fee + 12% of the monthly ad spend over $3,000
Ideal for: Established businesses with consistent PPC budgets, companies in competitive markets, organizations with dedicated marketing budgets
Enterprise PPC Management – Custom Pricing
Comprehensive paid advertising strategy across multiple platforms (Google, Bing, Meta, LinkedIn) with advanced attribution and strategic consultation.
Includes everything in Professional Management plus:
- Multi-platform campaign coordination
- Advanced attribution modeling across channels
- Strategic consultation and market expansion planning
- Quarterly competitive intelligence reports
- Integration with CRM and sales pipeline data
Ideal for: Multi-location businesses, companies with complex product/service portfolios, organizations with significant advertising budgets ($15K+/month)
What Professional PPC Management Delivers
Efficient Customer Acquisition
We optimize for cost per qualified lead or sale, not cost per click. Your budget goes toward traffic that converts, not just visits your website.
Competitive Market Intelligence
Paid search auctions reveal what competitors are willing to pay for customers, what messaging they’re testing, and where they’re investing resources. This intelligence informs broader strategy beyond just PPC.
Predictable Lead Generation
Unlike organic search that takes months to build, PPC delivers immediate traffic at predictable costs. Once campaigns are optimized, you can scale lead generation by increasing budget.
Testing Ground for Messaging
PPC allows rapid testing of value propositions, differentiation angles, and offer structures. Winning approaches inform SEO content, website messaging, and broader marketing.
The TMG Difference
We Refuse Campaigns That Won’t Work If competitive auction economics make customer acquisition unsustainable in your market, we’ll tell you before taking your money. We don’t launch campaigns destined to fail.
Transparent Cost Structure Our management fees are clearly stated, not hidden in “proprietary bid algorithms” or agency markups on ad spend. You see exactly what Google charges and what we charge.
Strategic Integration PPC campaigns are coordinated with your SEO strategy, website conversion optimization, and sales process—not managed in isolation by specialists who don’t understand your broader ecosystem.
No Long-Term Contracts If our management isn’t delivering positive ROI, you should be able to leave. We work month-to-month after initial setup, not because we lack confidence but because we earn retention through results.
Ready to Engineer Profitable Customer Acquisition?
We start with competitive analysis and market intelligence before recommending budget levels or campaign strategies. Our consultation process examines auction economics, competitor positioning, and realistic acquisition costs for your specific market.
PPC Success Requirements
Your Role in Campaign Success: Professional PPC management requires partnership, not just outsourcing. You need to provide:
Clear conversion tracking on your website to measure results accurately
Landing pages optimized for conversion, not just generic website pages
Responsive lead handling so we can measure which campaigns drive actual business
Budget consistency for at least 90 days to allow meaningful optimization
Feedback on lead quality so we can optimize for customer value, not just volume
PPC works when treated as strategic customer acquisition engineering, not set-it-and-forget-it advertising.
Common PPC Questions
How much should we spend on ads?
Budget depends on your customer acquisition economics and competitive intensity. We typically recommend $2,000-$5,000/month minimum for meaningful testing and optimization. Lower budgets make it difficult to generate statistically significant data for optimization.
How long before we see results?
Traffic starts immediately once campaigns launch. Optimization to efficient conversion costs typically requires 4-8 weeks as we accumulate data and test variations. Immediate results don’t mean immediately optimal results.
Why not just use Google's automated bidding?
Google’s automated bidding optimizes for Google’s revenue (more spend), not your customer acquisition economics. We use strategic bidding that considers your actual conversion value, competitive positioning, and acceptable acquisition costs.
Should we advertise on our brand name?
Usually yes—competitors often bid on your brand terms to intercept traffic. Even if you rank #1 organically, paid ads above organic results capture clicks. We can show you exactly what competitor ads appear for your brand searches.
What about Bing and other platforms?
Bing typically delivers 10-15% the volume of Google but often at lower costs per click. For most businesses, it’s worth testing. Other platforms (Meta, LinkedIn, YouTube) depend entirely on your customer acquisition model and whether visual or demographic targeting makes sense.
Can you manage existing campaigns we've been running?
Yes—we frequently inherit campaigns from other agencies or in-house management. We’ll audit current performance, identify optimization opportunities, and rebuild structure if needed. Often we find significant waste from poor campaign architecture or misaligned bidding.
What conversion tracking do you need?
At minimum, we need clear conversion events (form submissions, phone calls, purchases) tracked in Google Ads. Ideally, we also track conversion value and sales pipeline data so we can optimize for customer quality, not just conversion volume.
Do you require long-term contracts?
No. Initial setup is a one-time project fee. Ongoing management is month-to-month after the first 30 days. We retain clients through results, not contractual obligations.